NetAmerica Alliance Blog
Welcome to the NetAmerica Alliance Blog, where you can explore wireless industry news, trends, and commentary from us and around the industry.
Apple Music is Already One of Most Popular Smartphone Apps
Some aspects of the wireless market seem to change very little from one quarter to another. But now and then there is a surprise, as new data from ComScore reveals. The surprise for the three-month period ending July 15 was the appearance of Apple Music among the top 15 smartphone apps, measured by the percentage of mobile users age 18 or older who use the app. Nearly a quarter (24.1%) of those users use Apple Music, ComScore said. That gave the app 14th place just one month after its launch. ComScore defined Apple Music to include Apple's native music app, which captures all music activity within that app including listening via the streaming service, radio service and users' personally downloaded music libraries.
Apple continued to hold the top spot among smartphone OEMs, with a 44.2 percent market share. But Google Android continued its reign as the world's top smartphone OS with a 51.4 percent market share, according to the comScore MobiLens and Mobile Metrix research service, while Facebook was tops among individual smartphone apps.
Overall, smartphone penetration for the U.S. reached 77.1 percent, according to ComScore, with 191.4 million Americans owning smartphones during the three months ending in July,
Among smartphone OS platform providers, Apple gained 1.1 percentage points of market share in the three months since the end of April. Number 2 Samsung lost 1.3 percentage points, ending July with a 28.6 percent market share. LG finished the three quarters through end-July with an 8.4 percent market share, up 0.3 points and earning it a third-place ranking.
Motorola ranked fourth with a 4.9 percent share of market, unchanged during from end-April. HTC followed with a 3.5 percent market share, down two percentage points.
Turning to smartphone operating platforms, Google Android dropped 0.8 market-share percentage points during the three months to end-July but held on to its top ranking. Apple gained 1.1 points to end July ranking second with a 44.2 percent share of market.
Microsoft ranked third, losing 0.1 points to end July with a 2.9 percent market share. Blackberry lost 0.1 percentage points of market share to rank fourth with a 1.3 percent market share. Symbian followed with an unchanged market share of 0.1 percent.
Most Popular Smartphone Apps
Topping the U.S. ranks of individual smartphone apps, Facebook closed out the three months to end-July with a market reach of 73.3 percent. Facebook Messenger was the second most popular smartphone app with a 59.5 percent reach.
YouTube followed with a U.S. smartphone market reach of 59.3 percent, while Google Search ranked fourth with a 52 percent reach. Rounding out the top 5 was Google Play with 51.8 percent reach.