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Are You a Regular Mobile User or a Mobile Addict?
We all know someone – maybe multiple people – whose eyes seem perpetually glued to their smartphones. Now there's a name for them. Mobile analytics specialists at Flurry call these people "Mobile Addicts" and according to Flurry research, their population is growing faster than other categories of mobile device users, not only in the U.S. but around the world.
Flurry defines "Mobile Addicts" as those who launch mobile apps 60 times or more per day. The number of "Mobile Addicts" globally increased 59 percent from 2Q'14 to 2Q'15, rising from 176 million to 280 million, Flurry highlights on the company's blog.
More broadly, the number of people using mobile devices worldwide is growing fast. The total number of smart devices as measured by Flurry increased 38 percent year-over-year (YoY), rising from 1.3 billion to 1.8 billion.
Organizing mobile device users into categories based on how often they use their devices, Flurry puts the number of "Regular Users" – those who use apps between one and 16 times daily – at 985 million as of 2Q'15. That's up from 784 million a year ago, an annual growth rate of 25 percent. The number of so-called "Super Users" who use mobile apps anywhere from 16 to 60 times a day grew 34 percent, increasing from 440 million to 590 million in the same 12-month period.
A Nation of Mobile Addicts?
The heaviest smartphone app users – the Mobile Addicts – number 280 million worldwide, which means that if these people were a nation, that nation in 2015 would have been the world's fourth largest, coming in just behind the U.S. and ahead of Indonesia. That's a substantial increase from 2014, when Mobile Addicts would have comprised the world's eighth largest nation, ranking just behind Nigeria.
Perhaps unsurprisingly, Flurry found that "Mobile Addicts" make greater use of all categories of mobile apps. In its research Flurry zoomed in on the top 5 apps, which "Mobile Addicts" use more than twice as much as other mobile device users.
"Mobile Addicts" made use of Messaging – which Flurry says is mobile's "killer app" – and Social apps more than 6.5 times as often as the average mobile app user from 2Q'14-2Q'15. They used Utilities and Productivity apps more than 5 times as often, which supports Flurry's assertion that smart devices are "Mobile Addicts" sole computing devices and that they're using them in every aspect of their lives, Simon Khalaf, Flurry's SVP of Publisher products, points out.
"Mobile Addicts" also made much greater use of apps in Flurry's Game, News, Media and Entertainment category. They used them more than 3 times more often than the average mobile device user.
Furthermore, Flurry found that "Mobile Addicts" used finance apps more than 2.5 times more than the average mobile consumer.