In our continuing blog series, we want to highlight the growing importance of smartphones and 4G data networks for both consumer and business customers. New research from cloud-based apps marketplace operator GetApp shows just how important smartphones have become to employees. Employees at a range of businesses are increasingly using their mobile devices to conduct business.
NetAmerica Alliance Blog
Welcome to the NetAmerica Alliance Blog, where you can explore wireless industry news, trends, and commentary from us and around the industry.
If you’re reading this blog, I probably don’t have to convince you of the benefits of advanced mobile service infrastructure to local, national, and global economies. Nevertheless it’s always reassuring to have this belief validated by real-world research. Data released from mobile association GSMA at the 2015 Mobile World Congress in Barcelona March 2 does just that.
The most data-intensive smartphone apps also tend to be the most power-hungry and can quickly deplete smartphone batteries – but there are some exceptions, as new research from online security provider AVG Technologies illustrates. Technology advances have helped minimize the battery drain of some high-bandwidth apps, while some apps that would not be expected to consume large amounts of data or power actually are some of the most resource-hungry because of functionality occurring in the background.
With usage skyrocketing, mobile apps are leaving millions of end users open and vulnerable to a host of increasingly sophisticated security threats, as new research from Intel and security specialist McAfee illustrates.
New research from financial content provider Bankrate illustrates growing opportunities in mobile commerce. Half of mobile Internet users have used their mobile devices to make a major financial purchase, such as obtaining a mortgage, investing in stocks or buying a car, according to a report from Bankrate. Those most likely to have made such a purchase are adults between 30 and 49. Fifty-eight percent of survey respondents in that age group reported having done so.
The huge growth in mobile data traffic is driven in large part by huge growth in bandwidth-hungry mobile entertainment apps such as video and gaming – and some new market data from research firm SNL Kagan puts in perspective just how big the mobile entertainment market has become.
Counting the country's population accurately every ten years is important. The U.S. Government uses the information collected by an army of census takers to make decisions about allocating billions in federal funds for programs, services and infrastructure, as well as for determining the boundaries of congressional districts.
A potentially strong growth opportunity for wireless service providers is in low-power wireless sensor networks (WSNs). WSN technology has attracted billions of dollars of venture capital investment that has fueled heady annual growth according to market research firm ON World. And the largest growth is yet to come, ON World says.
Americans are even more inseparable from their mobile devices than previously thought, according to new research from consulting firm Deloitte.
Any network operators that don't have an LTE deployment plan in place risk being left behind, as recent data from 4G Americas illustrates. North America continues to lead the world in LTE network connections, accounting for 39 percent of 373 million LTE connections worldwide as of end-September 2014, according to the data, which was compiled by Informa Telecoms & Media.
We may not have reached the Dick Tracy video-phone-watch stage yet, but video calling is becoming a mainstream activity on smartphones, according to a survey of 6,500 U.S. and German consumers conducted by Gartner.
Mobile transaction technology could be very valuable to rural subscribers, who sometimes have difficulty finding a local store that carries certain products. And according to a new Juniper Research report, mobile transactions are set to take off.
Here's a new industry development worth watching: Some of the large national wireless network operators are changing their strategic tune, hatching plans to partner with over-the-top (OTT) service providers in a bid to retain and grow subscriber numbers and market revenues, according to a new report from Mobilesquared sponsored by mobile interactivity specialist Tyntec. Researchers estimate that over half (55%) of wireless carriers have already formed or expect to form a relationship with an OTT partner compared to only 36 percent in 2013.
Business users are a great market for mobile technology, and the more useful mobile devices become, the more likely it becomes for businesses to adopt mobile technology. Mobile apps play a key role in how businesses use mobile technology – and according to new research from Good Technology, custom apps in particular are seeing huge growth in the business market.
The opportunity with large business clients goes well beyond just selling them wireless plans. Enterprise mobility management, as defined by market research firm 451 Research includes as a set of tools that enable mobile device management, mobile application management, mobile email container applications, mobile application platforms, mobile back-end as a service (MBaaS) and mobile virtualization will see considerable growth and represents a value add opportunity for wireless carriers.
Latest insight from the GSA (Global mobile Suppliers Association) regarding LTE device growth highlights an important aspect of the SMART program from NetAmerica Alliance. Access to in-demand devices has been a key tenant of our mission. We recognize that device access can make or break a 4G LTE operator's business plan, and our relationship with Sprint guarantees access to a robust device ecosystem for Members. According to GSA, the LTE "ecosystem" continues to expand at a rapid rate, with 978 new product announcements having been made during the past year – an annual growth rate of 79 percent.
Software-defined networking (SDN) and network functions virtualization (NFV) have the potential to reduce demand for dedicated backhaul routing devices and cause “a major shake-up” in mobile backhaul networks, according to a new report from Heavy Reading.
The road to delivering 4G LTE mobility in rural America is not without its challenges. The Small Market Alliance for Rural Transformation (SMART) program has been carefully crafted to meet those challenges and to bring the promise of 4G LTE mobile broadband to rural America. It’s a shared network alliance between NetAmerica and Sprint to bring scale, spectrum resources, national reach and leading LTE technology to our Members, giving them the opportunity to viably build and operate 4G LTE networks in their rural communities.
Interesting insight from leading market research firm ABI regarding the shared mobile data plan trend. We bring this and other industry trend reporting to you to help you understand their implications for your products and services.
Consumers' mobile broadband expectations are rising as “Always-On” connectivity becomes the norm. When apps don't work or mobile broadband networks don't perform flawlessly, consumers are quick to blame service providers, according to Vasona Networks' annual survey of smartphone owners.